![]() ![]() There is no way to clear the likes beyond the most recent. ![]() You have to manually delete each follower and can only do so for a few dozen most recent ones. Facebook has no interface to remove these fake likes. We stopped our campaign right away, but it was too late. For $50, we ended purchasing 900 empty likes that we still can’t get rid of to this day. ![]() This exercise (and the resulting “likes”) is still the most puzzling event in the two-year existence of our startup. We had about 100 “likes” from our science friends and decided to pay for promotion to accumulate more. The twist here is that these advertisers have not paid for fake likes. The result is that after advertising on Facebook, companies are left with pages overwhelmed by useless followers - and all their metrics become distorted. And for companies with thousands of fake fans, this is logistically difficult. A company can accumulate thousands of new fans only to see engagement on their page drop because the new fans are fake, abusive accounts run from click farms in Egypt or India.įrom there, the problem gets worse: Facebook does not have a tool that lets people delete fake followers in bulk. The problem is that - according to four Page owners who have complained publicly about it - the incoming extra likes generated by the campaign are mostly fake. Prices for these campaigns can cost as little as $50. It's complicated, but here is how it works: Facebook lets people promote their pages with advertising tools called “Suggested Posts” or “Suggested Pages.” For small sums of money, companies with a few hundred fans can dramatically increase the reach of their Facebook material so it gets seen by thousands of new users. ![]()
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